Digital Marketing Specialist

at Visure Solutions, Inc. in San Francisco

Job Description:
This role is based in San Francisco financial district. We are looking for a Digital Marketing Specialist who will be responsible for the day-to-day, hands-on execution of digital marketing programs, coordinating digital media and communications, responsible for the growth of the company lead generation (CRM, webinar, email, LinkedIn, Facebook, twitter, etc.). This role has significant scope to create and develop new and interesting campaigns and initiatives to drive traffic, engagement and support to our website. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered digital communications.
Key Responsibility:
- Must have knowledge and passion for emerging digital marketing strategies and tactics, social, mobile, digital media technologies, and an understanding of their convergence
- Ownership of specific digital projects as assigned by Managers (e.g. owning end to end website update initiatives, feedback & assistance overseeing social media strategy/content calendar process across platforms; testing and execution of CRM programs, digital media input & other ad hoc projects)
- Planning, implementation and support of digital marketing projects & campaigns
- Design, coordination and monitoring of all our digital communications, including email marketing, conference promotion, white paper submission, etc.
- Assisting in the development and implementation of the marketing plan with a focus on the development of dedicated online marketing strategies
- Measuring the effectiveness of marketing campaigns, email direct marketing, social networking, promotions and special events - recommending improvement strategies where needed
- Deliver reporting & post implementation reviews to ensure continual improvement of digital marketing campaigns and programs
- Collaborating with managers, to contribute and update content to the company Website
- Ensure the company Website is up to SEO standards, optimizing web architecture, enhancing key words and editing to created copy for optimum navigability.
Job Requirements:
• Must be familiar with and have a passion for the digital world, especially social media
• Proficiency in developing web-based marketing campaigns
• Exceptional written and verbal communication skills
• Knowledge of new/emerging digital advertising technologies and techniques

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Published at 08 Jan 2015
Expires on 08 Jul 2015
Viewed: 3065 times